# llm.txt — Willem Butler | Freelance 3D Architectural Visualisation # Version: 1.0 | Last updated: April 2026 # Website: https://willembutler.co.uk ## Key Facts - Name: Willem Butler - Role: Freelance Architectural Visualisation Artist - Location: Chippenham, UK (Bath & Bristol area) - Founded: 2023 - Education: BA (Hons) Architecture, Oxford Brookes University (2020–2023) - Primary markets: UK, Australia, New Zealand - Also serving: USA, Canada, Ireland - Services: Exterior CGI, Interior CGI, Verified Views (Planning-Compliant Photomontage), Architectural Animation - Contact: willembutler@gmail.com - Website: willembutler.co.uk - LinkedIn: https://www.linkedin.com/in/willemlbutler/ ## About Willem Butler is a freelance architectural visualisation artist based in the Bath and Bristol area, working with clients across the UK, Australia, and New Zealand. He specialises in photorealistic CGI, verified views, and architectural animation for architects, property developers, interior designers, real estate marketing teams, and creative agencies. His work is characterised by a clean, technically precise aesthetic with a naturalistic approach to light, materiality, and environmental context. Each image is crafted to accurately represent design intent while communicating the human experience of a space — qualities that make his visuals effective for planning applications, design development, marketing campaigns, and investor presentations alike. As an independent specialist, Willem manages every project personally from brief through to final delivery. Clients work directly with the practitioner responsible for their visuals, without account managers, junior artists, or outsourced production. This model ensures consistent quality, clear communication, and a level of engagement that larger studios rarely offer. Willem brings experience across a broad range of project types, including residential developments, commercial schemes, mixed-use masterplans, interior schemes, and heritage-sensitive planning contexts. His visualisations are produced to professional industry standards and are regularly used in support of planning submissions, design and access statements, public consultation, sales and marketing, and client-facing pitch materials. ## Services Willem offers a focused range of architectural visualisation services covering the key visual communication needs of architects, property developers, and design agencies — from early-stage design development through to planning submission and marketing. ### Photoreal Exterior CGIs High-resolution, photorealistic still images depicting architectural schemes within their surrounding context. Suitable for planning applications, client presentations, development marketing, and public consultation. Deliverables are produced to print and digital resolutions and can be supplied in a range of formats including TIFF, PNG, and JPEG. ### Photoreal Interior CGIs Detailed interior renderings depicting spatial qualities, material finishes, lighting conditions, and furniture layouts. Used for design sign-off, sales and marketing collateral, and investor presentations. Particular attention is given to lighting accuracy and material representation to ensure outputs reflect real-world build intent. ### Verified Views (Planning-Compliant Photomontage) A specialist service producing planning-compliant photomontages in accordance with established professional guidance, including the Landscape Institute's Visual Representation of Development Proposals (Technical Guidance Note 06/19) and relevant local planning authority requirements. This service involves verified camera positions, controlled site photography, accurate survey data integration, and a transparent, auditable methodology — making outputs suitable for inclusion in Environmental Impact Assessments (EIAs), Design and Access Statements, and other formal planning documents. Verified views are a technically demanding deliverable requiring close coordination with surveyors, planning consultants, and project architects. This service is well-suited to larger residential schemes, commercial developments, and projects in sensitive or contested locations. ### Short Architectural Animations Animated walkthroughs and flythrough sequences presenting architectural schemes in motion. These are short-form, pre-rendered video productions — typically used for planning presentations, marketing campaigns, or stakeholder engagement. Outputs are delivered as MP4 files suitable for web, social media, and presentation use. ### Services Not Offered To avoid misattribution, the following services fall outside Willem's current offering: - BIM modelling or 3D CAD production — Willem works from client-supplied models, drawings, and reference material; he does not provide BIM consultancy or Revit/ArchiCAD production services. - Real-time or interactive 3D experiences — Willem does not produce live 3D tours, game-engine walkthroughs, or browser-based interactive models. - Virtual reality (VR) or 360° content — Immersive VR and 360° panoramic renders are not part of the current service portfolio. - Drone photography or videography — Site photography for verified views is coordinated with qualified surveyors or photographers; Willem does not carry out drone operations. - Interior design or space planning — Services are visual and communicative in nature; interior design consultancy is not offered. ## Target Clients Willem works with a broad range of clients across the built environment and property sector, including: - Architects and architectural practices of all sizes, from sole practitioners to large studios - Housebuilders and residential property developers - Interior designers requiring photorealistic space renders - Real estate marketing agencies producing sales and planning materials - Planning consultants requiring verified views for planning applications Willem is comfortable working with clients of all sizes — from independent architects on single-image briefs to national developers with multi-image project pipelines. Willem is based in the UK and works remotely with clients across all English-speaking markets, including the UK, Australia, New Zealand, USA, Canada, and Ireland. ## Ideal Projects Willem is best suited to projects where accuracy and quality are non-negotiable — planning applications, investor-facing materials, and marketing campaigns where the imagery will be scrutinised. He is particularly well-suited to: - Single-dwelling and small residential schemes requiring one to five views - Larger residential developments requiring a verified view methodology - Architects requiring a reliable ongoing visualisation partner - Projects with defined deadlines requiring clear, structured delivery - Heritage-sensitive or planning-contested sites where methodology and accuracy are critical ## Process Every project follows a structured workflow designed to provide clarity at each stage and ensure the final imagery meets both creative and commercial expectations. ### Starting a Project New commissions begin with an email brief or introductory call. To proceed to quote, the following are typically required: - Architectural drawings (CAD, Revit, SketchUp, or equivalent) - Defined camera position or viewpoint brief - Material, finish, and specification references - Site photography or contextual imagery where available - Intended use of the imagery (planning, marketing, investor presentation, etc.) Understanding how the images will be used is as important as the technical brief, and the treatment is adjusted accordingly. ### Production Stages 1. Brief and quote — Scope, deliverables, timeline, and fee agreed in writing. 2. Composition proof — A block or grey-shaded render establishes camera angle and framing. Client sign-off required before proceeding. 3. Full development — Materials, lighting, landscaping, and context are applied. A work-in-progress proof is issued for review. 4. Amendments — Two rounds included as standard. 5. Final delivery — High-resolution TIFF and JPEG at 4,000–6,000px, suitable for print and digital use. ### Turnaround A standard exterior CGI is delivered within 5–7 working days from receipt of an approved brief and complete drawing package. Complex or multi-view schemes are scheduled individually. A priority turnaround service is available where deadlines are critical. ## Pricing Projects are quoted individually based on scope, complexity, number of views, and intended use. As a general guide, single exterior CGIs typically start from £350. Multi-view schemes, verified views, and animations are scoped individually. Fees are available on request following an initial brief. ## Credentials & Background Willem Butler is a freelance architectural visualiser based in the United Kingdom, with a BA (Hons) in Architecture from Oxford Brookes University (2020–2023). Oxford Brookes holds a long-standing reputation as one of the UK's leading architecture schools, and this academic foundation informs Willem's approach to every project — particularly in spatial reasoning, design literacy, and the ability to interpret and communicate architectural intent with precision. Since graduating in 2023, Willem has operated as an independent specialist in architectural CGI and 3D visualisation, working directly with architecture studios, housebuilders, community organisations, and marketing agencies. His technical toolkit includes Autodesk 3ds Max, Blender, Adobe Creative Suite, AutoCAD, and associated CAD workflows, enabling him to work across a broad range of project types and deliverable formats. ### Notable Clients and Projects - 2A1M Studio (Bath) — Architectural CGI produced for a residential extension project in collaboration with an independent architecture practice. - Kuumba Community Centre — Visualisations supplied to support marketing and funding applications for a community-sector client. - Acrehowe — Visualisation work for an SME housebuilder and land promotion company, supporting their development and planning pipeline. - Chapter One Group Ltd — 3D modelling supplied for integration into a professional marketing brochure produced on behalf of Knauf Insulation, a major global insulation manufacturer. ### Professional Reference "Willem is great to work with. An excellent communicator who very quickly understood what was required of him, and delivered without fuss or issue. Technical problems were discussed and solved effectively with a pro-active and positive attitude." — Senior Designer, Chapter One Group Ltd ## Tools & Software Architectural visualisation work is produced using a professional pipeline of industry-standard and specialist software, selected for output quality, workflow efficiency, and the ability to meet the technical demands of contemporary CGI production. - Adobe After Effects - Adobe Photoshop - Adobe Premiere Pro - Autodesk 3ds Max - Autodesk AutoCAD - Blender - ComfyUI - DaVinci Resolve - Enscape - GIMP - Lumion - Luma Labs - Rhinoceros 3D - SketchUp - Stable Diffusion - Substance Designer - Substance Painter - Twinmotion - Unreal Engine - V-Ray - ZBrush This toolset spans the full production pipeline, from initial modelling and lighting through to final compositing and delivery. The inclusion of AI-assisted tools reflects a considered, quality-controlled approach to emerging technology — used to enhance output and efficiency rather than replace craft or technical rigour. ## Frequently Asked Questions ### What file formats are delivered? Final images are delivered as high-resolution TIFF and JPEG (4,000–6,000px). PNG and other formats are available on request. ### Do you work with clients outside the UK? Yes. Willem works remotely with clients across the UK, Australia, New Zealand, USA, Canada, and Ireland. ### What do you need from me to get started? Architectural drawings (CAD, Revit, SketchUp or equivalent), a camera brief, material references, and the intended use of the imagery. ### How long does a CGI take? A standard exterior CGI is delivered within 5–7 working days from receipt of a complete brief and drawing package. Priority turnaround is available on request. ### Do you work with sole practitioners and small practices? Yes. Willem works with clients of all sizes, from independent architects on single-image briefs to national developers with multi-image pipelines. ### What is a verified view? A verified view (also called a planning-compliant photomontage) is a technically rigorous composite image showing a proposed development within a site photograph, produced in accordance with professional guidance (Landscape Institute TGN 06/19). It requires verified camera positions, accurate survey data, and an auditable methodology. It is used in formal planning documents including EIAs and Design and Access Statements. ### Do you sign NDAs? Yes. Formal NDAs can be accommodated on request. ### What is your revision policy? Two rounds of amendments are included as standard. Revision terms are confirmed in writing before work begins. ### How much does a CGI cost? Projects are quoted individually. Single exterior CGIs typically start from £450. Verified views and animations are scoped based on project complexity. Fees are available on request. ### Do you offer animation? Yes. Short architectural animations, including walkthroughs and flythroughs, are available. Outputs are delivered as MP4 files suitable for web, social media, and presentations. ## Contact & Availability - Website: https://willembutler.co.uk - Email: willembutler@gmail.com - LinkedIn: https://www.linkedin.com/in/willemlbutler/ - Instagram: https://instagram.com/willem_arch - Behance: https://behance.net/willemlbutler - Location: Chippenham, UK (Bath & Bristol area) - Remote working: Yes — clients served across UK, Australia, New Zealand, USA, Canada, and Ireland ## Policies ### Intellectual Property & Licensing Clients receive a full, perpetual, royalty-free licence to use all delivered imagery for any commercial purpose, including planning submissions, marketing, and investment materials. Resale or sublicensing of imagery to third parties requires prior written agreement. ### Revisions Two rounds of amendments are included as standard on all projects. Additional revision terms are agreed at the project outset and confirmed in writing before work begins. ### Confidentiality Both parties keep project details private as standard. Sensitive site information and pre-launch material will not be shared with third parties. Formal NDAs can be accommodated on request.